Havc 80 List Two Distinct Types of Tourism and Explain How They Affect Art Production of the Hosts
Main Torso
Chapter 6. Amusement
Donna Owens
- Describe the nature and role of activities and businesses that provide entertainment for tourists in Canada
- Place tourism entertainment activities by their industry groups
- Identify diverse types of festivals and events and ways in which these are funded and organized
- Depict the MCIT (meetings, convention, and incentive travel) component and its economical bear upon
- Review various types of attractions including zoos and botanical gardens
- List components of cultural heritage tourism including museums, galleries, and heritage sites
- Listing other experiences including sport tourism, agritourism, vino tourism, and culinary tourism
- Identify key industry associations related to the tourism entertainment sector and understand their mandates and the resources they provide
Overview
When a traveller enters Canada, there's a good chance he or she will be asked at the border, What is the nature of your trip? Whether the reply is for business, leisure, or visiting friends and relatives, there's a possibility that a traveller volition participate in some of the following activities (as listed in the Statistics Canada International Travel Survey):
- Nourish a festival or off-white, or other cultural events
- Visit a zoo, aquarium, botanical garden, historic site, national park, museum, or art gallery
- Watch sports or participate in gaming
These activities fall nether the realm of entertainment as information technology relates to tourism. Documenting every activity that could exist on a tourist's to-do list would be nearly incommunicable, for what one traveller would find entertaining, another may not. This chapter focuses on the major components of arts, amusement, and attractions, including motility pictures, video exhibitions, and wineries, all activities listed under the Due north American Industry Classification System we learned about in Chapter 1.
Festivals and Events
Festival and Major Events Canada (FAME) released a written report in 2009 detailing the economic impacts of the 15 largest festivals and events across Canada, which amounted to $750 meg in tourist spending and some other $300 million in local operational spending (Enigma Research Consultants, 2009). Allow'due south take a closer await at this segment of the sector.
Festivals
The International Lexicon of Event Management defines a festival equally a "public commemoration that conveys, through a kaleidoscope of activities, certain meanings to participants and spectators" (Goldblatt, 2001, p. 78). Other definitions, including those used by the Ontario Trillium Foundation and the Eu, highlight accessibility to the general public and short duration every bit key elements that define a festival.
Search "festivals in Canada" online and over 54 million results will announced. To define these activities in the context of tourism, we demand to consider operations and marketing: in other words, we must answer the questions, Who are these activities aimed at? and Why are they being celebrated?
The broad nature of festivals has atomic number 82 to the development of classification types. For case, funding for the federal government'southward Building Communities through Arts and Heritage Program is available under three categories, depending on the type of festival:
- Local festivals funding is provided to local groups for recurring festivals that present the work of local artists, artisans, or historical performers.
- Community anniversaries funding is provided to local groups for non-recurring local events and uppercase projects that commemorate an anniversary of 100 years (or greater, in increments of 25 years).
- Legacy funding is provided to community capital projects that commemorate a 100th ceremony (or greater, in increments of 25 years) of a pregnant local historical event or local historical personality.
In 2012-13, funds awarded to BC festivals ranged from $2,000 for the Nelson History Theatre Society'south Nelson Arts and Heritage Festival to $119,400 for the Vancouver International Moving-picture show Festival (Authorities of Canada, 2014a).
Spotlight On: International Festivals and Events Association
Founded in 1956 as the Festival Director's Association, the International Festivals and Events Association (IFEA) supports professionals who produce and back up celebrations for the benefit of their communities. Membership is required to access many of their resources. For more information, visit the International Festivals and Events Association website: www.ifea.com
Festivals and events in BC celebrate theatre trip the light fantastic, movie, crafts, visual arts, and more. Just a few examples are Bard on the Embankment, Vancouver International Improv Festival, Cornucopia, and the Cowichan Wine and Culinary Festival.
Spotlight On: Cornucopia, Whistler's Celebration of Vino and Food
This festival is dubbed "the autumn festival for the indulgent and the connoisseur." It's an xi-day showcase with seminars, tastings, gala events, and all things decadent. For more information, visit Cornucopia: http://whistlercornucopia.com
Events
An event is a happening at a given place and time, commonly of some importance, jubilant or commemorating a special occasion. To help broaden this uncomplicated definition, categories have been developed based on the scale of events. These categories, presented in Tabular array half dozen.1 overlap and are not hard and fast, but help cover a range of events.
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| Event Type | Characteristics | Examples |
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| ane. Mega-result: those that yield high levels of tourism, media coverage, prestige, or economic impact for the host community or destination. |
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| 2. Special event: exterior the normal activities of the sponsoring or organizing body. |
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| iii. Hallmark event: possesses such significance in terms of tradition, bewitchery, quality or publicity, that it provides the host venue, community, or destination with a competitive advantage. |
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| 4. Festival: (as divers above) public celebration that conveys, through a kaleidoscope of activities, certain meanings to participants and spectators. |
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| five. Local community upshot: generated past and for locals; can exist of interest to visitors, but tourists are non the primary intended audience. |
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| Information source: Getz, 1997, p. 6 | ||
Events can be extremely complex projects, which is why, over time, the function of event planners has taken on greater importance. The development of education, training programs, and professional designations such every bit CMPs (Certified Meeting Planners), CSEP (Certified Special Events Professional), and CMM (Certificate in Meeting Management) has led to increased credibility in this business and demonstrates the importance of the sector to the economy. Furthermore, there are a variety of event management certifications and diplomas offered in BC that enable future event and festival planners to proceeds specific skills and knowledge within the sector.
Various tasks involved in event planning include:
- Conceptualizing/theming
- Logistics and planning
- Human resource direction
- Security
- Marketing and public relations
- Budgeting and financial management
- Sponsorship procurement
- Direction and evaluation
Simply events aren't just for leisure visitors. In fact, the tourism industry has a long history of creating, hosting, and promoting events that draw business travellers. The next section explores meetings, conventions, and incentive travel, too known every bit MCIT.
Meetings, Conventions, and Incentive Travel (MCIT)
Co-ordinate to the Business Events Industry Coalition of Canada (BEICC), business concern events are large business concern. In 2012, they:
- Delivered at to the lowest degree $27 billion to Canada'south economic system (1.5% of Canada's Gross domestic product)
- Contributed $8.v billion in taxes and service fees to all levels of authorities
- Created over 341,700 employment opportunities (boilerplate salary of over $50,000 per twelvemonth)
The business events industry in Canada is as large as agriculture and forestry, and it provides about twice the number of jobs that telecommunications and utilities exercise (BEICC, 2014).
Take a Closer Look: BEICC Canadian Economical Touch on Study
To learn more about the impact of business organization events, watch the BEICC Canadian Economic Impact Study video: http://www.youtube.com/watch?v=Hu6lcKF2iV4&feature=youtu.be
There are several types of concern events. Conventions mostly have very large attendance, and are held annually in different locations. They likewise often require a bidding process. Conferences have specific themes, and are held for smaller, focused groups. Trade shows/merchandise fairs can be stand-alone events, or abut a convention or conference. Finally, seminars, workshops, and retreats are examples of smaller-scale MCIT events.
Spotlight On: The Business Events Manufacture Coalition of Canada
The Business Events Manufacture Coalition of Canada (BEICC) is the national voice of the meetings and events industry in Canada, comprising organizations dedicated to the betterment and promotion of the meetings and events industry. For more information, visit the Business Events Industry Coalition of Canada website: http://beicc.com/
As meeting planners became more creative, meeting and convention delegates became more demanding about coming together sites. No longer are hotel meeting rooms and convention centres the just type of location used; non-traditional venues have adapted and become competitive in offer services for meeting planners. These include architectural spaces such as plane hangars, warehouses, or rooftops and experiential venues such equally aquariums, museums, and galleries (Colston, 2014).
Spotlight On: Meeting Professionals International
Meeting Professionals International (MPI), founded in 1972, is a membership-based professional person development organization for meeting and event planners. For more data, visit the Meeting Professionals International website http://www.mpiweb.org or the Meeting Professionals International: BC Affiliate website: http://www.mpibcchapter.com
Incentive Travel
For many people new to the travel manufacture, incentive travel is an unfamiliar concept. The Club of Incentive Travel Excellence (SITE) has explained that incentive travel involves "motivational and performance improvement strategies of which travel is a cardinal component" (2014). Different other types of business events, incentive travel is focused on fun, food, and other activities rather than education and piece of work.
Sectors that employ incentive travel include insurance, finance, engineering science, pharmaceutical, and car manufacturers and dealers. The incentive travel market is extremely competitive and demanding. When rewarding loftier-performance staff, Fortune 500-blazon companies are looking for the most luxurious and unique travel experiences and products available.
Take a Closer Look: SITE Crystal Awards
SITE holds almanac awards for the all-time in unique, memorable incentive experiences. In 2014, the winner for About Effective Incentive/Marketing Entrada, "Toyota Dealer Incentive – Elegant Escapes" was Aimia. To see the list of other winners, and for more than information, visit the Site Crystal Awards: www.siteglobal.com/p/cm/ld/fid=181
Convention Centres
No word of concern events would be complete without noting the importance of convention centres — very large venues that can host thousands of delegates.
Primal success factors for convention venues include:
- Air access to the destination
- Quality hotels close to or side by side to the venue
- Quality venue space
- Relative cost of the destination and venue
- Attractiveness of the destination
BC is home to a number of convention centres, including those in Kelowna, Nanaimo, Penticton, Prince George, and Victoria. The signature venue for the province is the Vancouver Convention Centre, which underwent a significant expansion prior to the 2010 Winter Olympics.
Spotlight On: The Vancouver Convention Middle
The Vancouver Convention Centre is owned and managed by the BC Pavilion Corporation (PavCo), a Crown corporation, and staffed with seventy PavCo employees, six official suppliers, and a further workforce of 291 full-time equivalent jobs. With its unique "scratch kitchen" that uses fresh, local products, an extensive recycling program, and its legendary "light-green roof," the centre is known for its beautiful views and commitment to sustainability. For more information, visit the Vancouver Convention Centre: www.vancouverconventioncentre.com
With an understanding of the scope of festivals and events, as well every bit examples of the venues that host them, let'southward turn our attention to the various number of attractions that contribute to the tourism entertainment sector.
Attractions
Without attractions at that place would be no demand for other tourism services. Indeed tourism as such would not exist if it were not for attractions. (Swarbrooke, 2002, p. 3)
When the Canadian Tourism Committee planned a survey of Canada's tourist attractions in 1995, in that location was no official definition of tourist attractions. After consultation, federal, provincial, territorial, and industry stakeholders agreed on a working definition: "places whose chief purpose is to allow public access for amusement, interest, or education" (Canadian Tourism Commission, 1998, p. iii).
Five major categories were established:
- Heritage attractions: focus on preserving and exhibiting objects, sites, and natural wonders of historical, cultural, and educational value (e.g., museums, art galleries, historic sites, botanical gardens, zoos, nature parks, conservation areas)
- Amusement/amusement attractions: maintain and provide access to amusement or amusement facilities (e.g., arcades; amusement, theme, and h2o parks)
- Recreational attractions: maintain and provide access to outdoor or indoor facilities where people can participate in sports and recreational activities (due east.g., golf courses, skiing facilities, marinas, bowling centres)
- Commercial attractions: retail operations dealing in gifts, handcrafted goods, and souvenirs that actively market place to tourists (e.one thousand., arts and crafts stores listed in a tourist guide)
- Industrial attractions: deal mainly in agriculture, forestry, and manufacturing products that actively market to tourists (e.g., wineries, fish hatcheries, factories)
Although the data is two decades old (the survey was never repeated at a national level), the overall findings help to outline the importance of tourist attractions to Canada'southward tourism industry. The 1995 survey institute:
- Just over half (51%) of attractions charged admission (49% did not).
- Surveyed attractions saw 200 1000000 visitors with 50% of volume in the summertime.
- The majority (80%) reported visits lasted under 3 hours.
Major revenue sources for attractions include admission, merchandising, food and beverage sales, parking, grants, and donations. Major expenses include staff, state, insurance, permits and fees, marketing, equipment, and buildings.
The rest of this chapter explores various types of attractions in more than particular.
Cultural/Heritage Tourism
The phrase cultural/heritage tourism can be interpreted in many ways. The Canadian Tourism Committee has defined it as tourism "occurring when participation in a cultural or heritage action is a significant factor for traveling. Cultural tourism includes performing arts (theatre, dance, and music), visual arts and crafts, festivals, museums and cultural centres, and historic sites and interpretive centres" (LinkBC, 2012).
Take a Closer Look: The Outset Government of Canada Survey of Heritage Institutions
In late 2014 the Section of Canadian Heritage released its Survey of Heritage Institutions, which provides aggregate financial and operating data to governments and cultural associations. It aims to gain a better agreement of not-for-turn a profit heritage institutions in Canada in order to aid in the development of policies and the administration of programs. View the full version of the report at
Government of Canada Survey of Heritage Institutions: 2011 [PDF]: www.pch.gc.ca/DAMAssetPub/DAM-verEval-audEval/STAGING/texte-text/2011_Heritage_Institutions_1414680089816_eng.pdf?WT.contentAuthority=6.0
A 2011 Authorities of Canada survey of heritage institutions plant (2014b):
- Revenues for all heritage institutions in Canada exceeded $1.73 billion (65% of which was unearned revenues — grants, government funding, and donations)
- Sales in goods and services (gift shops, cafeterias, and other outlets) accounted for 37% of earned revenue, followed by admissions at 20%
- Iii provinces — Ontario (44%), Quebec (25%), and Alberta (9%) — had the largest share of heritage institutions
- Approximately 48% of heritage institutions charged admission, and the average adult entry fee was $vii
Volunteers at heritage institutions outnumbered paid staff by approximately 3 to one. Of the 128,000 workers in heritage institutions, approximately 96,000 were volunteers. The amount of fourth dimension they donated (over 6 million hours) contributed to huge savings for institutions. These statistics indicate that volunteerism is a critical success factor for Canadian heritage institutions.
Overall omnipresence at heritage institutions totalled virtually 45 million visits in 2011, with museums (21.five million visits) existence the virtually pop of all heritage establishment types surveyed. At that place were likewise over 137 million online visits to all heritage institutions (captured for the first fourth dimension in the history of the survey).
Performing Arts
Performing arts mostly include theatre companies and dinner theatres, dance companies, musical groups, and artists and other performing arts companies. These activities and entities contribute to a destination's tourist product offering and are usually considered an aspect of cultural tourism.
In 2011, the majority of small and medium-sized performing arts companies in Canada were assisting (86.3%). The average annual cyberspace profit was $28,300 (Authorities of Canada, 2014c).
British Columbia was abode to 166 performing arts groups in 2012, and 103 of these were considered micro groups, indicating that this sector of the industry is dominated by small organizations with one to four employees.
Spotlight On: Made in BC
Made in BC: Dance On Tour is a not-for-profit organization committed to bringing touring dance performances, trip the light fantastic workshops, and other trip the light fantastic events to communities around British Columbia for the do good of residents and visitors akin. Originally intended to showcase BC performers, it besides brings touring groups from other regions to the province. For more data, visit Made in BC: http://www.madeinbc.org
Art Museums and Galleries
Art museums and galleries may be public, individual, or commercial. Co-ordinate to the Canadian Fine art Museum Directors Organization (CAMDO, 2014), both art museums and public galleries present works of art to the public, exhibiting a diverse range of art from more well-known artists to emerging artists. Exhibitions are assembled and organized by a curator who oversees the installation of the works in the gallery space. Nevertheless, fine art museums and public galleries have unlike mandates, and therefore offer different company experiences.
Fine art museums collect historical and modern works of art for educational purposes and to preserve them for future generations.Public galleries, on the other hand, do not generally collect or conserve works of art. Rather, they focus on exhibitions of contemporary works likewise as on programs of lectures, publications, and other events.
A few examples of the fine art museums and public galleries in BC are the Vancouver Art Gallery, the Fine art Gallery of Greater Victoria, 2 Rivers Gallery in Prince George, and the Kelowna Fine art Gallery.
Many of the smaller galleries have formed partnerships inside geographic regions to share marketing resources and increase visitor appeal. 1 instance includes the self-guided Art Route Bout in Haida Gwaii.
Museums
The term museum covers a wide range of institutions from wax museums to sports halls of fame. No matter what type of museum it is, many are now asking if museums are all the same relevant in today's high-tech world. In response, museums are using new technology to expand the visitor experience. One example is the Purple BC Museum, which hosts an online Learning Portal, lists contempo related tweets on its dwelling page, and is habitation to an IMAX theatre playing IMAX movies that relate to the museum exhibits.
Spotlight On: Canadian Museums Association
The Canadian Museums Clan (CMA) is the national system for the advocacy of Canada'due south museum community. The CMA works for the recognition, growth, and stability of the sector. Canada'south 2,500 museums and related institutions preserve Canada's collective memory, shape national identity, and promote tolerance and agreement. For more information, visit the Canadian Museums Association: www.museums.ca
Information from the 2011 Survey of Heritage Institutions in Canada plant that attendance at heritage institutions totalled about 45 million visits, with museums (21.5 million visits) being the most popular.
Spotlight On: British Columbia Museums Association
Founded in 1957 and incorporated in 1966, the British Columbia Museums Clan (BCMA) provides a unified phonation for the institutions, trustees, professional person staff, and volunteers of the BC museum and gallery community. For more information, visit the British Columbia Museums Association: http://museumsassn.bc.ca
British Columbia is dwelling to over 200 museums, including Vancouver'south Museum of Anthropology and Victoria's Royal BC Museum, both with impressive displays of Aboriginal art and culture. Smaller customs museums include the Fraser River Discovery Centre in New Westminster, and the Zeballos Heritage Museum.
Botanical Gardens
Abotanical garden is a garden that displays native and non-native plants and trees. It conducts educational, inquiry, and public information programs that enhance public understanding and appreciation of plants, trees, and gardening (Canadensis, 2014).
Canadian botanical gardens host an estimated 4.5 1000000 visitors per twelvemonth and are important science and educational facilities, providing leadership in establish conservation and public teaching (Botanic Gardens Convervation International, 2014). British Columbia is home to notable botanical gardens such as Vancouver's Stanley Park, the Butchart Gardens near Victoria, UBC's Botanical Garden, and VanDusen Botanical Garden, to name just a few.
Zoos
Zoos all over the world are facing many challenges. A recent article in The Atlantic — whose title poses the question, "Is the Futurity of Zoos No Zoos at All?" — discusses how the increased use of technology by biologists, such equally habitat cameras (nest cams, behave den cams), GPS trackers, and alive spider web feeds of natural behaviours, has transformed the zoo experience into "reality – zoo tv" (Wald, 2014). There is as well growing opposition to zoos from organizations such as PETA, who claim that zoo enclosures deprive animals of the opportunity to see their basic needs and develop relationships (PETA, 2014).
Spotlight On: Canada's Accredited Zoos and Aquariums
Canada'south Accredited Zoos and Aquariums (CAZA) was founded in 1975. It represents the 33 leading zoological parks and aquariums in Canada and promotes the welfare of, and encourages the advancement and improvement of, related animal exhibits in Canada every bit humane agencies of recreation, education, conservation, and science. For more than information, visit Canada'south Accredited Zoos and Aquariums: www.caza.ca
Canada's Accredited Zoos and Aquariums (CAZA) piece of work in support of ethical and responsible facilities. Examples of CAZA members in BC include the BC Wildlife Park in Kamloops, the Greater Vancouver Zoo, Kicking Horse Grizzly Carry Refuge near Gilded, Shaw Body of water Discovery Middle in Sidney, and the Vancouver Aquarium (Canada's Accredited Zoos and Aquariums, 2014).
Canadian zoos with high attendance levels include the Toronto Zoo with over 1.3 million guests in 2010 (Toronto Zoo, 2010), and the Vancouver Aquarium with over 1 million visitors in 2013 (Vancouver Aquarium 2013). In 2013, the Calgary Zoo employed near 300 full- and part-time staff and an boosted 99 seasonal employees (Calgary Zoo, 2013).
Entertainment and Theme Parks
While cultural and heritage attractions strive to present information based on historic and evolving cultures and facts, amusement parks are attractions that ofttimes work to create alternate, fanciful realities. Theme parks take a long history dating back to the 1500s in Europe, and take evolved ever since. Today, it is hard not to try to compare whatsoever amusement park destination to Disneyland and Disney Globe. Opened in 1955 in sunny California, Disneyland set the standard for theme parks. The Pacific National Exhibition (PNE) in Vancouver is considered one of BC's most recognizable amusement parks and recently historic its 100-twelvemonth ceremony (PNE, 2015).
Canada's power to compete with U.s. theme parks is hampered by our climate. With a much shorter summer flavor, the ability to concenter investment in gild to sustain large-scale amusement complexes is limited, as is the market for these attractions. It's no wonder that in 2011 profitable Canadian entertainment parks but saw an average net turn a profit of $73,200, with 34% of firms failing to turn a turn a profit that year. BC has just 22 amusement parks, and more than half of these are considered small, with under 100 employees (Government of Canada, 2014d).
Spotlight On: International Clan of Amusement Parks and Attractions
The International Clan of Amusement Parks and Attractions (IAAPA) is the largest international trade association for permanently situated entertainment facilities worldwide. Dedicated to the preservation and prosperity of the entertainment industry, information technology represents more than 4,300 facility, supplier, and individual members from more than 97 countries, including almost amusement parks and attractions in the Usa. For more data, visit the International Association of Entertainment Parks and Attractions website: world wide web.iaapa.org
Motion Picture and Video Exhibitions
The motion picture manufacture in Canada, and particularly in BC, has gained international recognition in part through events such every bit the Toronto International Film Festival, Montreal Earth Flick Festival, and Vancouver International Film Festival. According to the Motion Picture Association — Canada (2013) these festivals attracted an estimated audience of 1.9 million in 2011, likewise as over 18,000 industry delegates. Festival operations, visitor spending, and delegate spending combined totalled $163 1000000 that year and generated 2,000 jobs (full-time equivalents).
There are no statistics available on film-induced tourism in Canada, merely several notable feature films and television series have been shot here and have drawn loyal fans to production locations. In BC, some of these titles include Reindeer Games and Double Jeopardy (Prince George), Roxanne (Nelson), The Pledge (Fraser Canyon), Battlestar Galactica (Kamloops), The Twilight Saga, Smallville, and Supernatural (Greater Vancouver).
Spotlight On: The Whistler Film Festival
Founded in 2001, the Whistler Film Festival has grown to become one of Canada'southward premier events for promoting the development of Western Canada'southward picture show industry and an emerging venue in the international circuit. The festival, held during the first weekend in December, attracts an audience of over 8,200 and more 500 industry delegates to the ski resort of Whistler, British Columbia, for seminars, special events, and the screening of over lxxx independent films from Canada and effectually the world. For more information, visit the Whistler Film Festival: world wide web.whistlerfilmfestival.com
Spectator Sports and Sport Tourism
Spectator sports and the growing field of sport tourism also contribute significantly to the economic system and have get a major office of the tourism industry. According to the Canadian Sport Tourism Alliance (2013), sport tourism is whatever activity in which people are attracted to a particular location to nourish a sport-related consequence equally either a:
- Participant
- Spectator
- Company to sport attractions or consul of sports sector meetings
In 2012, the sport tourism industry in Canada surpassed $5 billion in spending. The domestic market is the largest source of sport tourists, bookkeeping for 84% of all spending, followed by overseas markets (10.8%) and U.s. visitors (5.3% of sport tourism revenues) (Canadian Sport Tourism Alliance, 2014).
Spotlight On: Canadian Sport Tourism Alliance
The Canadian Sport Tourism Alliance (CSTA) was created in 2000 created to market Canada internationally as a preferred sport tourism destination and grow the sport tourism industry in Canada. The purpose of the alliance was to increase Canadian capacity to attract and host sport tourism events. The brotherhood has over 400 members including 142 municipalities, 200+ national and provincial sport organizations, and a diverseness of product and service suppliers to the manufacture. For more information, visit the Canadian Sport Tourism Brotherhood website: http://canadiansporttourism.com
In British Columbia, sport tourism is supported through the Ministry of Community, Sport and Cultural Evolution, which invests in event hosting and the ViaSport program (formerly known as Hosting BC). Building on the success of the 2010 Olympic and Paralympic Winter Games, the program has a goal to maintain BC's contour and reputation as an exceptional major result host. I success story is Kamloops, dubbed the Tournament Capital of Canada, which has made sport tourism a central component of its economy and welcomes over one million visitors to its tournament centre facility each year. And since 1977, the BC Wintertime and Summertime Games have moved around the province, cartoon attendees and creating volunteer opportunities for upwardly to 3,200 community members.
Take a Closer Look: The Sport Tourism Guide
The Sport Tourism Guide from Destination BC'south Tourism Concern Essentials series covers topics including understanding sport tourism, industry trends, issue bidding and hosting, residuum sheets, economical impacts, case studies, best practices, and links to additional data. For more data, read the Sport Tourism Guide [PDF]: www.destinationbc.ca/getattachment/Programs/Guides-Workshops-and-Webinars/Guides/Tourism-Business-Essentials-Guides/TBE-Guide-Sport-Tourism-Jun2013.pdf.aspx
Gaming
According to the Canadian Gaming Association, gaming is one of the largest entertainment industries in Canada. It has larger revenues than those generated by magazines and volume sales, drinking establishments, spectator sports, moving-picture show theatres, and performing arts combined (Canadian Gaming Association, 2011).
In 2011, the association released an economical touch study stating that legalized gaming had nearly tripled in size since 1995, from $vi.four billion to near $15.1 billion.
Co-ordinate to the BC Lottery Corporation, in 2013, the BC gaming industry was fabricated up of:
- 17 casino facilities
- two master horse racetracks
- approximately iv,050 lottery outlets (retailers)
- 28 bingo halls including xviii bingo halls with slot machines (community gaming centres, or CGCs)
Gaming at these facilities and online generated $i.175 billion in net taxation acquirement to the province of BC, which was reinvested into the heath care organisation and distributed to communities through a series of grants (BC Lottery Corporation, 2013).
Spotlight on: The BC Lottery Corporation (BCLC)
TheBC Lottery Corporation (BCLC) is a provincial Crown corporation that operates under the provincial Gaming Command Act. It is responsible for operating lottery, casino, online, and bingo gaming in BC. For more informatioon, visit the BC Lottery Corporation website: http://corporate.bclc.com
The provincial industry has grown annually since 2006, except in 2010 (slight decrease of about $xv million). The majority of growth was deemed for by the redevelopment/expansion of existing casinos and the introduction of a number of CGCs (Canadian Gaming Clan, 2011).
Agritourism, Culinary Tourism, and Wine Tourism
Allow's now have a closer look at the world of farms, food, and wine in the entertainment and tourism industries.
Agritourism
The Canadian Farm Business Management Council defines agritourism equally "travel that combines rural settings with products of agricultural operations within a tourism experience that is paid for by visitors" (SOTC, 2011). In other words, rural and natural environments are mixed with agronomical and tourism products and services.
Agritourism products and services can be categorized into three themes:
- Stock-still attractions such every bit historic farms, living farms, museums, food processing facilities, and natural areas
- Events based on an agricultural theme such as conferences, rodeos, agricultural fairs, and nutrient festivals
- Services such as accommodations (B&Bs), tours, retailing (subcontract produce and products), and activities (angling, hiking, etc.) that contain agricultural products and/or experiences
At a fourth dimension when farmers are facing increasing costs and the local nutrient motility is growing in popularity, agritourism presents a cracking opportunity to use subcontract resources to create experiences for visitors, whether they be for entertainment, education, or as venues for business/meeting events. In BC, examples of agritourism businesses are Salt Bound Isle Cheese, Okanagan Lavander Herb Farm near Kelowna, and Amusé Bistro in the Cowichan Valley, where a local monk and mushroom practiced forages for local fungi (HelloBC, 2014).
The three master agricultural regions in BC are:
- The Fraser Valley (exterior of Vancouver)
- The Cowichan Valley (on Vancouver Island)
- The Okanagan Valley (in the southern central part of BC)
A number of self-guided circle tours and other experiences are available in these and other areas, including annual festivals and events, such as the Pemberton Slow Food Cycle Sunday, profiled in the Spotlight On below.
Spotlight On: Slow Food Wheel Lord's day
The Slow Food Bike Sunday began in 2005 with the Helmer family farm in Pemberton. The idea is to connect everyday people and city residents to their farmers. Attendees annals in advance and and then bicycle from subcontract to farm gathering ingredients and enjoying tastings and learning more about farm operations. It'southward the opposite of the drive-through fast-nutrient experience, and one that gains popularity every year. For more information, visit Slow Nutrient Wheel Sunday: SlowFoodCycleSunday.com
Culinary Tourism
Culinary tourism refers to "any tourism feel in which i learns about, appreciates, and/or consumes food and beverage that reflects the local, regional, or national cuisine, heritage, civilisation, tradition, or culinary techniques" (Ontario Culinary Tourism Alliance, 2013). The Un Earth Tourism Organization has noted that food tourism is a dynamic and growing segment, and that over ane-third of tourism expenditures relate to food (UNWTO, 2012).
Culinary tourism in Canada began to gain traction as a niche in 2002 when the Canadian Tourism Committee highlighted it within the cultural tourism market, and according to a Ryerson Academy study, the boilerplate culinary tourist spends twice the corporeality of a generic tourist (Grishkewich, 2012).
While an emerging and potentially lucrative market place, there is much more to larn most culinary tourists to BC, and Canada. To date more inquiry has profiled an boosted sub-segment of culinary tourism, wine tourism, which we'll explore adjacent.
Wine Tourism
The North American Industrial Nomenclature Arrangement (NAICS) defineswine tourismas the "tasting, consumption, or purchase of vino, often at or near the source, such as wineries." It likewise includes an educational aspect and festivals focusing on the product of wine (Agriculture and Agri-food Canada, 2014).
There are more than 200 wineries in BC, ranging from pocket-size family-run vineyards to large estate operations. In 2011, BC's vino industry generated $1.43 billion in business acquirement, and either straight or indirectly supported over 10,000 full-time jobs (Frank, Rimerman + Co, 2013).
Specific to tourism, wineries across BC attracted over 800,000 visitors in 2011, generating $1.63 one thousand thousand, more than x% of full provincial wine revenues. Wine tourism accounted for over two,000 wine-related jobs that year, approximately 20% of total wine industry jobs (Frank, Rimmerman + Co, 2013).
Take a Closer Look: Wine Tourism Product Report
For more information on the wine sector in British Columbia, read this 2009 study that speaks to marketplace profiles, industry makeup and other important information: Wine Tourism Product Report, 2009 [PDF]:
http://www.destinationbc.ca/getattachment/Research/Enquiry-past-Activity/Land-based/Wine_Sector_Profile.pdf.aspx
According to the 2006 Travel Activities and Motivations Survey (TAMS), 3.3 million Canadians and 30 million Americans participated in wine tourism in 2004/2005, with BC receiving 45% of the Canadian visitors, and only over ix% of the American guests. These visitors earned 40% college incomes than generic visitors, were well-educated, evenly split between men and women, and represented a slightly older demographic (Destination BC, 2009).
While more than recent data is non currently available on this even so-developing sector, manufacture experts agree that agritourism, culinary tourism, and wine tourism will proceed to attract lucrative visitors and play a growing role in BC's tourism economy.
Trends and Bug
So far in this chapter, we've looked at entertainment experiences from wine to gambling, from subcontract-fresh foods to museums and galleries, and at many things in between. But the entertainment sector doesn't exist in a perfect earth. Now let'south examine some of the trends and issues in the sector today. Festivals, events, and other entertainment experiences tin can take pregnant positive, and negative, impacts on communities and guests.
Impacts of Entertainment
Each type of festival, event, or attraction will have an touch on the host community and guests. Tabular array 6.2 lists some of the positive impacts that can be built upon and historic. Information technology also lists some of the potential negative impacts result coordinators should strive to limit.
| [Skip Tabular array] | ||
| Type of Impact | Positive Impacts | Negative Impacts |
|---|---|---|
| Social and Cultural |
|
|
| Physical and Environmental |
|
|
| Political |
|
|
| Tourist and Economic |
|
|
Applied science
The part of technology is shifting the guest experience from the physical to the virtual. Online gambling, virtual exhibits, and live streaming brute habitat cams are just a few of the new ways that visitors tin can exist entertained, ofttimes without having to visit the destination. As this type of experience continues to thrive, the sector must constantly adapt to capture revenues and attending.
Conclusion
Across Canada and within BC the range of activities to entertain and delight travellers runs from authentic explorations of cultural phenomena to pure amusement. Those working in the entertainment tourism sector know that providing a friendly, welcoming experience is a key component in sustaining any tourism destination. Whether through festivals, events, attractions, or new virtual components, the tourism industry relies on amusement to complete packages and ensure guests, whether business or leisure travellers, increment their spending and enjoyment.
Thus far we've explored the key sectors of transportation, accommodation, food and beverage, and recreation and entertainment. The final sector, travel services, brings these all together, and is explored in more detail in Chapter 7.
- Agritourism: tourism experiences that highlight rural destinations and prominently characteristic agricultural operations
- Art museums:museums that collect historical and modern works of art for educational purposes and to preserve them for future generations
- Botanical garden: a garden that displays native and/or non-native plants and trees, often running educational programming
- British Columbia Lottery Corporation (BCLC): the rown corporation responsible for operating casinos, lotteries, bingo halls, and online gaming in the province of BC
- Business concern Events Industry Coalition of Canada (BEICC):an advocacy group for the meetings and events industry in Canada
- Canadian Sport Tourism Alliance (CSTA): created in 2000, an industry organization funded by the Canadian Tourism Commission to increase Canadian capacity to attract and host sport tourism events
- Community gaming centres (CGCs): small-scale gaming establishments, typically in the grade of bingo halls
- Conferences: business organization events that have specific themes and are held for smaller, focused groups
- Conventions: business events that generally take very big attendance, are held annually in dissimilar locations each year, and usually require a bidding process
- Culinary tourism: tourism experiences where the key focus is on local and regional food and drink, often highlighting the heritage of products involved and techniques associated with their production
- Cultural/heritage tourism: when tourists travel to a specific destination in society to participate in a cultural or heritage-related event
- Entertainment: (equally it relates to tourism) includes attending festivals, events, fairs, spectator sports, zoos, botanical gardens, historic sites, cultural venues, attractions, museums, and galleries
- Event: a happening at a given identify and time, usually of some importance, celebrating or commemorating a special occasion; can include mega-events, special events, hallmark events, festivals, and local community events
- Festival: a public consequence that features multiple activities in celebration of a civilisation, an anniversary or historical engagement, art form, or product (nutrient, timber, etc.)
- Incentive travel: a global management tool that uses an infrequent travel feel to motivate and/or recognize participants for increased levels of performance in support of organizational goals
- International Festivals and Events Clan (IFEA):organisation that supports professionals who produce and support celebrations for the do good of their respective communities
- Meetings, conventions, and incentive travel (MCIT): all special events with programming aimed at a business organisation audience
- Meeting Professionals International (MPI): a membership-based professional person development organization for meeting and upshot planners
- Public galleries: fine art galleries that do non generally collect or conserve works of art; rather, they focus on exhibitions of contemporary works every bit well as on programs of lectures, publications, and other events
- Society for Incentive Travel Excellence (SITE): a global network of professionals defended to the recognition and development of motivational incentives and performance improvement
- Sport tourism: whatsoever activity in which people are attracted to a detail location as a participant, spectator, or visitor to sport attractions, or as an attendee of sport-related business organisation meetings
- Tourist attractions: places of interest that pull visitors to a destination; open to the public for entertainment or educational activity
- Trade shows/trade fairs: can be stand-lone events, or adjoin a convention or conference and let a range of vendors to showcase their products and services either to other businesses or to consumers
- Wine tourism: tourism experiences where exploration, consumption, and buy of wine are central components
- Review the categories of events. What types of events have you ever attended in person? What types of events are held in your community? Endeavor to listing at least i for each category.
- Should the regime (municipal, provincial, federal) support festivals and events? Why or why not?
- Aside from convention centres, where else can meetings, conventions, and conferences be held? Utilize your own creative ideas to list at least five other venues.
- What are some of the main sources of acquirement for attractions (both mainstream and cultural/heritage attractions)? What are the chief expenses?
- Should individual sector investors receive authorities funding for tourism entertainment facilities? Should they be required to contribute their revenues to the community? Why or why non?
- Proper noun a cultural or heritage attraction in your community. Where does its revenue come up from? What are its major expenses? Who are its target markets? Based on this information, make three key recommendations for sustaining its concern.
- Exercise y'all agree with certain animal rights groups that zoos should be shut downwardly? Why or why not?
Purchased by husband and wife team Janet Docherty and Rick Pipes in 2000, Merridale Manor Cidery is located in the Cowichan Valley on Vancouver Isle. The cidery itself was established by the previous owner in 1990 who planted apple copse in the location, which is considered ideal by many for its terrain and climate.
With the purchase of the cidery, Janet and Rick undertook an extensive renovation in order to transform the facility into an agritourism attraction. They expanded the cellar and tasting rooms and created the Cider Business firm in 2003 from which they began running tours and tastings. From there they added:
- The Farmhouse Store with retail sales of their cider product, local agronomics products, and BC arts and crafts
- The Bistro and Orchard Cookhouse, 2 singled-out food and drinkable operations
- The Brick Oven Bakery (producing artisanal broiled goods in its on-site brick oven)
- Yurts (two cabin-style tents) for onsite accommodation
The cidery is at present a destination for special events such equally weddings. Information technology also runs an InCider Lodge for frequent purchasers of its products.
Visit the Merridale website at www.merridalecider.com and answer the following questions:
- What is Merridale's core concern?
- Who are its customers?
- Merridale comprises food and beverage, retail, accommodations, and is an attraction. How would you classify it as a tourism performance?
- Is Merridale a seasonal operation? What would you consider to be its meridian season? How has information technology extended revenue-earning opportunities?
- Merridale's slogan is "Apples Expressed." Does this tagline capture its essence? Why or why non?
- Consider Merridale's products, experiences, and markets. What partners should the cidery work with, either globally or locally, to concenter business organization? Proper name at least iii.
- Do you call up Merridale should add components, or eliminate components, from its business? Explain your answer.
References
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Botanic Gardens Conservation International. (2014). Welcome to BGCI Canada. Retrieved from world wide web.bgci.org/canada
British Columbia Lottery Corporation. (2014). BCLC 2013-14 annual report. Retrieved from http://issuu.com/bclc-onlinelibrary/docs/bclc_2013-14_annual_report?e=1760950/8584471
Business Events Industry Coalition of Canada. (2014). Business organization events are big business. Retrieved from http://beicc.com/ceis/
Calgary Zoo. (2013). Calgary Zoo 2013 annual report. [PDF] Retrieved from www.calgaryzoo.com/sites/default/files/pdf/2013-CGYZoo-AnnualReport_WEB.pdf
CAMDO. (2014). Canadian Fine art Museum Directors Arrangement blog. Retrieved from world wide web.camdo.ca/blog/?page_id=458
Canada'southward Accredited Zoos and Aquariums. (2014). About the states. Retrieved from www.caza.ca
Canadensis.(2014). FAQ. Retrieved from www.canadensisgarden.ca/f-a-q/
Canadian Gaming Association. (2011, Oct 19). Canadian gaming industry matures into ane of the largest entertainment industries in the country. Retrieved from www.canadiangaming.ca/news-a-articles/95-canadian-gaming-industry-matures-into-one-of-the-largest-entertainment-industries-in-the-country-the-cgas-economic-impact-report-finds.html
Canadian Sport Tourism Brotherhood. (2013). Value of sport tourism. Retrieved from www.canadiansporttourism.com/value-sport-tourism.html
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Authorities of Canada. (2014c). Performing arts, operating statistics. Retrieved from world wide web.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/arts73a-eng.htm
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Attributions
Figure half dozen.1 Labyrinth of Lite past Tavis Ford is used under a CC-BY 2.0 license.
Effigy 6.2 Cornucopia :: Whistler's Commemoration of Wine & Food by Shinsuke Ikegame is used under a CC-By ii.0 license.
Figure 6.3 Pan Pacific Vancouver and the Vancouver Convention Heart by Pan Pacific is used under a CC-BY 2.0 license.
Figure 6.4 Pioneer by J Scott is used under a CC-Past-SA ii.0 license.
Figure 6.5 yoshiko past Raul Pacheco-Vega is used under a CC-Past-NC-ND ii.0 license.
Figure six.6Swingers and Spinners | The PNE Fairgrounds by Rikki/Julius Reque is used under a CC-By-NC-SA ii.0 license.
Figure 6.sevenEdgewater Casino by colink is used under a CC-By-SA two.0 license.
Effigy 6.8Saturna Vineyards by David Stanley is used nether a CC-Past 2.0 license.
Source: https://opentextbc.ca/introtourism/chapter/chapter-6-entertainment/
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